| -> | | | | where you can run your ad in wonderful black and |
| I represent a media association that promotes | | | | white. And don't forget to run it every day |
| Television, Radio, Newspaper, Magazine, and | | | | because you never know who's reading what |
| Billboard sales. So I would like to take a few | | | | when. Hopefully they will save it rather than throw |
| moments to explain why a small business like | | | | is out right away. Of course they can tear your |
| yours should avoid advertising in the local Yellow | | | | ad out too. There are so many advantages to |
| Pages at any cost. But first, let's look at the | | | | newspaper, right? |
| benefits of each of our sponsors. | | | | Magazine: The Saturday Evening Post, Cosmo, |
| Television: Who doesn't love television, In high-def | | | | Playboy. Classic magazines. Pick a local magazine |
| with your plasma picture, it's way cool and offers | | | | that everyone gets and place your ad. Of course |
| you so many choices. You can run 30 or 60 | | | | they all have limited circulation, but the odds are |
| seconds spots with plenty of time to get your | | | | that someone waiting to see the doctor or |
| message out. Plan to advertise during a primetime | | | | dentist will see your ad for car repair and |
| hit show or sponsor Oprah in the afternoon. Get | | | | remember your name and phone number. It's in |
| creative with music and animation. Sure it's | | | | color too, so take advantage of a large color |
| expensive and may not be seen by everyone, | | | | photo of your plumbing truck and fancy logo. |
| but it's fun and hip. And perhaps you need to run | | | | They are usually good for a month, so think of all |
| a ton of commercials all the time, but hey, it's | | | | that exposure for that really high cost. What a |
| television, right? | | | | deal, right? |
| Radio: Most people who drive, listen to the radio. | | | | Billboards: Ah, the Marlboro Man eight feet high. |
| All those stations with all that talk or music. It's so | | | | What's more American than a 30-foot billboard |
| American. There you can tell your ad story in a | | | | along the highway? Now there's a great place to |
| few seconds with fancy sound effects and | | | | plaster your message about your Chinese |
| choose the station, like country, jazz, pop, or | | | | Restaurant or Fishing Tackle shop. As people whiz |
| news. Yes it's expensive and not everyone listens | | | | by at sixty miles per hour and glance for five |
| to every station, but you should run lots of spots | | | | seconds at your ad, you can be happy knowing |
| to cover your base. I hope you don't need | | | | they are looking down the road and absorbing |
| pictures and require them to remember your | | | | your message. Of course, they are writing down |
| phone number. But they can always pull off the | | | | your phone number on their knee on scrap paper, |
| freeway to jot down that number, right? | | | | hoping not to crash. But that's their problem, not |
| Newspaper: Extra, extra, read all about it! It's | | | | yours. You must simply chose which freeway has |
| been around since Ben Franklin and going strong. | | | | the most traffic and then pay huge monthly |
| Doesn't everyone get a morning paper? And don't | | | | sums, not to mention the fee for the ad |
| they read it from cover to cover. Okay, some | | | | preparation. But it's for a giant billboard and so it's |
| people only read the sports or comics, but that's | | | | worth every penny, right? |