| To use an analogy, imagine your web pages as | | | | And, just as a fisherman would catch more fish |
| fishing nets. | | | | by placing more nets - you create more traffic |
| Fishermen wouldn't just use one massive net to | | | | by creating lots and lots of keyword rich pages! |
| try to catch everything in the ocean would they? | | | | Focus Each Page On A Very Small Number Of |
| Instead, they would use a specific net and specific | | | | Keywords |
| technique for each kind of fish they want to | | | | Here's a question for you: |
| catch, depending on several factors: | | | | What would you prefer? 10 pages covering 20 |
| - The behaviour of that fish, | | | | keywords per page, with a total of 1000 visitors |
| - How deep the fish usually swim | | | | a month, or 200 pages each page with an |
| - The size of the fish, and so on. | | | | average of 200 visits per month per page? |
| Think of each web page as a very specific net | | | | Instead of having a group of 10 keywords on a |
| used to catch a very specific fish, and instead of | | | | page, consider splitting that group into 10 separate |
| hole sizes, depth and so on, what you use to | | | | keyword focused pages. |
| specify which searchers you want to focus on, is | | | | Using this analogy of your webpages being like |
| the keyword you focus on with that landing page. | | | | fishing nets, you'll realize why it's so important to |
| Concentrate on using your web pages to pull in | | | | properly research keywords, and to focus on |
| traffic directly, by getting each page ultra | | | | each page only on a small number of keywords. |
| keyword-focused. | | | | |