| Home improvement marketing does not have to | | | | YouTube, DailyMotion and other similar video sites |
| be an investment of time and money that breaks | | | | can be a third net. These self directed video sites |
| the bank. By utilizing some sound principles, and | | | | allows contractors to use one of the best |
| being determined to stick with a consistent | | | | advertising mediums to get their message out to |
| marketing plan, contractors can see a growth in | | | | their audience. |
| their business that will last for years. | | | | Finally, contractors can use old fashioned direct |
| The first place that most contractors need to | | | | mail and phone calls as their final net. All of these |
| start is with their own website. Picture the | | | | nets use different tactics for communicating with |
| website as a large commercial fishing vessel. This | | | | customers. Some of them provide good |
| vessel uses fishing nets to pull in fish. The nets | | | | information while others offer some advice |
| are the different means of advertising. The fish, | | | | wrapped in a sales pitch. But all of them have links |
| of course, are the customers. | | | | or references to the website. This is where |
| One net could be a newsletter sent via email. The | | | | people can fill out a form to be contacted by the |
| newsletter could contain seasonal articles about | | | | contractor or schedule service with a job |
| keeping their home in top condition as well as | | | | scheduler that the contractor has installed on the |
| recipes and coupons for different services. | | | | site. |
| Another net could be a blog. The blog is a place | | | | Marketing to the home improvement customer |
| where the contractor can share opinions on | | | | does not have to be difficult. It just has to be |
| changes in the industry or discuss topics that | | | | focused. |
| typically receive a lot of questions. | | | | |