| <!-- @page { margin: 0.79in } P { | | | | very descriptive. Maybe you offer soft tackle |
| margin-bottom: 0.08in } --> | | | | boxes. According to the google keyword tool, |
| It's a dream for many people to work from | | | | eight hundred and eighty people looked up "soft |
| home online. I've been doing it for more than four | | | | tackle boxes" last month. So now we're not just |
| years now, and I'm still learning new things. | | | | talking about a general tackle box, these people |
| Though search engine algorithms may change | | | | have a specific one in mind. Any visitor that clicks |
| every other day, some things have not changed. | | | | on that link would be a visitor that wants to buy |
| There are some basic things you need to do to | | | | a soft tackle box most likely, so that's the |
| drive targeted traffic to your website. First, you | | | | keyword phrase you want to use. Maybe you |
| have on page SEO factors. (SEO means search | | | | offer discount tackle boxes. Same thing...now you |
| engine optimization). Then you need to get links to | | | | are more specific and the more specific you can |
| your website from other high quality websites, | | | | get, the more targeted buyers will come to your |
| and you have to do it in a way that ensures that | | | | site and hopefully buy. |
| the traffic you get is the traffic that wants what | | | | |
| you are offering. The most important factor in all | | | | As a rule of thumb, try to keep your keyword |
| of this is your keyword phrase. | | | | phrases at a minimum of three words. One and |
| | | | | two word phrases are usually too general and |
| What is a keyword phrase? Well, say you are | | | | have much more competition for the top spots |
| going fishing this weekend with your dad and you | | | | on the search engines. You can find what phrases |
| want to buy him a new tackle box. So you hop | | | | people search for on google's keyword search |
| on over to google and enter the words "tackle | | | | tool. Type in a phrase that you think your site is |
| box". When you get the results, you'll see page | | | | about, and see how many people looked up that |
| upon page of links to websites that offer tackle | | | | phrase last month. It will also give you a list of |
| boxes. So, "tackle box" was your keyword | | | | other relative keywords and the results for those |
| phrase. Let's flip that over to a person who is | | | | as well. Remember that your site won't just have |
| selling tackle boxes online. | | | | one keyword phrase that works. Maybe you also |
| | | | | sell specific types of tackle, like for deep sea |
| If you've got a website that offers fishing gear, | | | | fishing. The phrase "sea fishing tackle" was typed |
| you're going to want to come up in the top | | | | into google over 8,000 times last month. So you |
| search engine listings for the keyword phrases | | | | could use both search terms and get even more |
| people look for. When people type in tackle box, | | | | exposure to your website. |
| you want them to find your website listed at the | | | | |
| top of those link lists in the search engines, right? | | | | You also don't have to link everything to your |
| So you need to let the search engines know | | | | home page. If you are going to submit an article |
| what your site is about so they can send people | | | | about deep sea fishing and link it with the hyper |
| your way. The way search engines know what | | | | text "sea fishing tackle", you can link it directly to |
| your site is about is by looking at the meta tags | | | | the page on your website that offers sea fishing |
| and the hyper text to the links coming into your | | | | tackle for sale. This is called deep linking. If you |
| website. You don't want the text to say "click | | | | write an article to be submitted to article |
| here", you want it to say "tackle box". | | | | directories, you typically get two links per |
| | | | | directory for that, so you could do one link to |
| But there's more! There could be thousands of | | | | your home page and one to a deep link. Either |
| sites out there with a general phrase like tackle | | | | way, this drives targeted traffic to your website |
| box, so you want your keyword phrase to be | | | | or product page. |